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HELENA- Governor Brian Schweitzer launched the "Innovate Montana" media campaign on Monday.

The state has wrapped six semi-trucks with Montana scenes in order to encourage businesses to come here and operate.

The $150,000 campaign is paid for through economic development funding and private donations and five of the trucks will be traveling around Seattle delivering furniture.

"Good ideas, more innovation, innovators: those are job creators. So we want to say to those job creators across the globe that Montana is a great place to bring your innovative ideas," Schweitzer noted.

The marketing campaign also includes a website, a Facebook page, and a YouTube channel.

This campaign comes on the heels of the "Travel Montana" campaign which Schweitzer launched earlier this year with his trip to New York City and appearance on David Letterman's late-night talk show.