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BILLINGS - The Super Bowl boosts business about 30% to 40% for the weekend at one Albertson's store in Billings with most of the customers coming in on Saturday and Sunday before the game.

Albertson's puts out the special displays and makes up the special baked goods.

In the food industry, the Super Bowl is like another holiday, according to the management at Albertson's, which sees families preparing to celebrate the big football day.

"Just an exciting event for all," said Shawn Smith, Assistant Store Director for Albertson's on Grand and 13th. "I really believe the non-football watchers, they're in here because it's another event they can spend with their families just like a holiday. And it makes it exciting for everybody to get together and enjoy the Super Bowl together, whether football or not."

Smith has worked at four Albertson's in Billings and says the sales spikes are similar at all the stores.

Van's IGA on State Avenue also gears up for the Super Bowl and many had already bought for the big game in advance. But when Sunday came around, it's steady business for chicken, chips and beer.

"Super Bowl Sunday's always busy and then usually during game time, it slows down," said Andrea Bethel, cashier/supervisor at Van's. "Halftme they'll come back and get whatever they need. Us girls here didn't know who was playing, so we had to ask the customers who was to figure out the colors. It's fun. It' goes fast, makes the day go by way better."

Just like Vans IGA, other store managers in the area say most of the shopping happens before Sunday, with business remaining steady.