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Feb 4, 2013 8:48 AM by Dan Cimmino - KPAX News

Super Bowl Sunday good for TV sales

MISSOULA - The weeks leading up to Super Bowl Sunday can certainly drive up sales of televisions and as reporter Dan Cimmino found out, we are entering a new age where it's a buyer's market when it comes to visual technology.

Lots of folks took in the Super Bowl in high-definition as the technology has become more and more to the point where prices have come down quite a bit.

"There's definitely we get shoppers who aren't even looking for a TV for the Super Bowl, but the prices have gotten so low [that they say] ‘why not? Let's just get one or get another one...maybe we can have a 50" in our bedroom'," commented Devin Reilly, a product advisor at Vann's.

"We definitely market for the Super Bowl, it's a big deal, especially on the electronics side of the store. It's a mover of televisions, there's no doubt about it," he added.

While the big game certainly delivers a spike in sales in the two weeks leading up to kickoff, the impact isn't quite what it used to be.

"The market is a big more saturated than it was...say in 2007 or 2008. The sales and everyone coming in; there was a lot more of that in the past; it's not as dramatic as it once was," Reilly observed.

Time waits for no one, especially in the technology game as items quickly become outdated with the market supplying a surplus of bigger and better.

"Just because somebody has a flat screen doesn't necessarily mean they aren't in the market for a new one. You always are going to have early adopters, and you're always going to have people looking for the next best thing," Reilly explained.

"We're kind of past that now, to where the general public is actually coming in and looking for their second flat screen; they're replacing that first one they bought. You want to have the best for your friends and I really think that plays into your buying decision sometimes, they want to have the very best thing in the house and why not? It's the most important TV event of the year," he concluded.

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