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Western Cider Company opens its doors in Missoula - KPAX.com | Continuous News | Missoula & Western Montana

Western Cider Company opens its doors in Missoula

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The Western Cider Company is located at 501 N. California St. in Missoula. (MTN News photo) The Western Cider Company is located at 501 N. California St. in Missoula. (MTN News photo)
(MTN News photo) (MTN News photo)
(MTN News photo) (MTN News photo)
MISSOULA -

It's no secret that most Montanans love a good beer but a new company in Missoula hopes their focus on quality and origin of ingredients may cause you to switch out that IPA for a hard cider.

A new business set on the banks of the Clark Fork River in Missoula has only been open for a couple of weeks but already has community members flocking to see what all the buzz is about.

Your fridge may be filled with local IPA's, ambers or pale ale's but Missoula's Western Cider Company is making its case for more room in the fridge for their drinks. While hard cider is nothing new, the market in the U.S. -- including in Montana -- is blossoming, thanks to a new crop of cideries.

"The Bitterroot has a very long history of growing apples and making cider and Missoula also has a long history of that and so we think it's natural it's kind of been around forever it just hasn't been in this capacity.," co-owner Matthew LaRubbio said.

Although the cider company just opened its doors for customers, they have been selling cans for the past month.

"So we just see it as another way for people to get it in a package and why not start right off the bat if you are able to do it, " LaRubbio said when asked about why they decided to roll out cans so far before opening their doors.

They grow all of their apples in the Bitterroot and ferment them in-house.

Everything else as far as -- let's say the future, I think will kind of come with that. Everything for us is based around agriculture,  based around apples, based around apple trees.That's what it is for us really," LaRubbio said.

The Western Cider Company is located at 501 North California Street in Missoula.

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