A new economic report reveals that 12 million non-resident travelers spent $3.5 billion in Montana last year.. (MTN News photo)
A new economic report reveals that 12 million non-resident travelers spent $3.5 billion in Montana last year.
The study performed by the Institute for Tourism and Recreation Research at the University of Montana revealed the economic impact that tourism has in the Treasure State.
Visitor spending directly supported nearly $2.9 billion in economic activity for Montana’s economy and more than 41,000 state jobs, according to the study. Nonresident travelers also indirectly supported an additional $2 billion of economic activity and over 15,000 more jobs.
Visitation to Montana was up 5% in 2016 with 12.4 million travelers visiting the state during the year, according to the report. The UM study goes on to note that 46% of those visitors were in the state during July through September of last year, up 9% over the previous year.
According to the report, travel groups spent an average of $148.40 per day during those summer months.