MISSOULA – The University of Montana announced Tuesday the numbers for the state’s economic revenue for 2016 from nonresident travelers.
Over 12.4 million nonresident travelers visited Montana a 5% percent increase from last year.
According to the study released by the Institute for Tourism and Recreation Research at UM, the travelers spent $3.04 billion.
The release reported that of that money, $2.5 billion had a direct impact on Montana’s economy supporting 34,700 jobs. $1.7 billion had an indirect impact supporting almost 13,000 jobs.
The study found that most of the travelers visited and spent money in Montana between July and September. Travelers spent an average of $131.11 during that time.
A separate analysis completed by the ITRR looked at the average spending data from 2015 and 2016 and how that travel-related spending was distributed around the state.
The two highest grossing counties were Glacier and Yellowstone. Glacier brought in more than $1 billion, roughly 32 percent of the state spending and Yellowstone brought in $417 million, 29 percent.
“Visitation in 2017 appears to be on the upswing as July in Glacier produced the highest visitation for any month on record, and Yellowstone, while slightly lower than last year, was still experiencing near-record visitation. Montana’s two national parks continue to be a draw for out-of-state visitors,” said ITRR Director Norma Nickerson.