What do you want your customers to know about you? We can help you reach your customers with either Television Advertising or Digital Advertising.
KPAX has a team of experts who specialize in campaign strategy, creative and management to drive results.
We learn what matters to your customers and help you reach those customers.
Contact Us: Mika.Khoury@kpax.com or Shawna.Batt@kpax.com
Our client campaign strategies are developed through a multi-step process.
1. Understand client needs, objectives.
2. Consider the digital journey for the target audience: ○ What is your key ad message(s)? ○ How will they be interacting with the business online? ○ What is their path to convert to the business/ campaign goal?
3. Select the most efficient media choices to help us reach your target audience and achieve goals.
Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumer's purchasing behavior.
Brand Research shows that “brand loyalty is the only tool for any company to survive in an environment of severe competition."
At the zero moment of truth, consumers buy from brands they know (branding) and trust (reviews).
Branding Products Include:
•Display•Video•OTT•Targeted Display•Targeted Video•Social Advertising
Lead Generation Products:
•SEM•SEO•Contests + Sweepstakes•Social Advertising•Email Marketing
•Creative Ad Services•Video Development
Let us help you reach your customers.