HELENA – The Montana Motor Vehicle Division is launching its REAL ID public information campaign which features TV and radio public service announcements, social media posts, online ads, and print materials.
A new website dedicated to REAL ID information and services, has also be rolled out.
The information campaign is a collaboration between MVD and Montana State University-Billings staff and students.
“MVD’s partnership with MSU-Billings provides the citizens of Montana with information about the availability, costs, and potential benefits of choosing to get a REAL ID compliant driver’s license or ID. We encourage Montanans to explore their options before making a decision,” MVD Administrator Sarah Garcia said.
The student-led campaign, which was developed over the course of two semesters, features explorers Meriwether Lewis and William Clark as they try to navigate Montana without REAL IDs.
“This was a wonderful opportunity for MSU-Billings to collaborate with MVD. We took this opportunity to enhance classroom learning while at the same time used the students’ fresh perspectives to enhance the campaign’s effectiveness through this unique partnership,” MSU-Billings professor Dr. Sarah Keller said in a news release.