In our third Enell bonus, company founder Renelle Braaten shares her quest to get the attention of one of the world’s biggest celebrities, Oprah.
Company founder Renelle Braaten knows what her customers are going through. As an avid volleyball player, Renelle was forced to double-up on bras during her workouts. Frustrated with the lack of support in the sports bra market, Renelle put her entrepreneurial spirit to work and recruited the one person she knew would understand and help—her mom. A talented seamstress, Renelle’s mom went to work constructing a sports bra that would provide the proper support and comfort.
This would lead Renelle to a patent on her innovative design. Soon friends and fellow athletes were getting in on the action. In pursuit of the perfect bra, Renelle recruited several women for wear testing, and teamed up with a leading authority on sports bra research.
After extensive testing in a sports biomechanics lab, the Enell sport bra was introduced in 1993. Renelle and her team continues to innovate in design and style for well-endowed women.
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