NewsMissoula County


Sustainable clothing store coming to downtown Missoula

Pink Elephant Exchange
Posted at 4:48 PM, Nov 11, 2020

MISSOULA — People who have been in downtown Missoula recently may have noticed signs in the windows of what used to be the Green Light on the corner of Higgins and Broadway.

No, it's not a new brewery or burger joint as the signs might lead you to believe. It’s soon to be the home of the Pink Elephant Exchange, a sustainable clothing store.

Co-owner Tony Montoya says the signs are a way to draw attention and get people talking.

What you will find is what Montaya describes as a buy-sell-exchange store featuring clothing styles from around the world.

He says shoppers of all sizes and ages will have the opportunity to find styles that will work for them. Montoya added that he couldn’t have asked for a better location.

"This location is just beautiful, to be downtown. I mean to be a corner store and to have the doors here, actually be on a corner,” Montoya said.

“Just being downtown, I mean to pop into amazing restaurants, amazing bars that are downtown, there’s a lot to offer and we’re just excited to be a part of that."

Montoya hopes to have Pink Elephant Exchange open by the last week of November but says it may not happen until the first week of December.