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Montana Ag Network: Webinar to help ranchers market meat

Posted at 7:57 AM, Aug 17, 2020
and last updated 2020-08-17 09:57:16-04

MOLT — Farmers and ranchers are becoming more interested in direct marketing meat to consumers at the local, state and national level.

Sarah and Hank Hollenbeck raise sheep and cattle outside of Molt and Sarah saw the opportunity to market meat directly to consumers around the Billings area by starting High Five Meats. Now she's taking her knowledge of direct marketing and sharing it with other farmers and ranchers.

“When I started High Five Meats in 2015 there was no guide or handbook,” Sarah said. “Through trial and error, I have learned what works, what doesn't work and how I got here. I am asked on a daily basis questions pertaining to direct marketing our ranch meat While I love connecting one-on-one to people within the industry and sharing tips and tricks I've learned along the way I felt it was time to put my experience on a larger stage.”

“The Beginners Guide to Direct Marketing Meat” webinar series will give participants the opportunity to learn about the do’s and dont's of direct marketing.

“This direct marketing webinar course will be unique to my experience and those I bring in for special guests along the way,” said Sarah. “From licensing, processing to marketing and more. This webinar is perfect for the rancher just starting out, or the rancher that has been on the fence for years but never taken the plunge.”

Starting on Tuesday, Aug. 18 at 7 p.m. -- and running the next four consecutive Tuesdays in-a-row -- people can participate live or go back and watch the recorded presentations. Click here for more information or to register for the webinars.