MISSOULA – It’s not just the sound of pounding feet when the Missoula Marathon returns this weekend.
The event is also bringing the beeps of debit card readers and opening cash registers, with new estimates saying race weekend could be worth as much as $2 million to the Garden City economy.
More than 6,000 racers, plus all their families and friends will be in Missoula for the 13th annual running of the marathon, and its associated races, starting on Friday night.
And that means no small bump in Missoula’s business, from hotels to restaurants and retail.
Our news partners at The Missoula Current did some number crunching and are reporting today the economic impact of the Marathon this year should hit $2 million, if not more.
Most downtown hotels are sold out or expecting to be, and with 40% of the participants coming from outside Montana, that means expenditures have the most impact locally.
It’s not just business that are helped economically — local charities, running programs and Missoula Parks and Rec are expected to receive upwards of 40-thousand dollars of the proceeds.