NewsMissoula County


Recreational marijuana legalization changes landscape for Missoula dispensaries

Greener Pastures
Nicole Hobday
Zachery Davidson
Posted at 9:52 AM, Jan 25, 2022
and last updated 2022-01-25 11:52:10-05

MISSOULA — We checked in with several Missoula dispensaries to learn how the legalization of adult-use recreational marijuana in Montana on Jan. 1 has impacted business.

Employees at Garden Mother say foot traffic has doubled since the beginning of recreational marijuana sales and they’ve learned what was a busy day before is now considered to be an easy day.

The dispensary is designed to feel like a pharmacy and provides patrons with privacy.

“And we were kind of walk them through the process, educate them on how to consume the flower or any other product that they're using if they need to,” explained Garden Mother budtender Nicole Hobday.

Nicole Hobday
Garden Mother budtender Nicole Hobday

Hobday says budtenders help facilitate product selection, “what would be an appropriate strength level for them to address their needs without making them feel uncomfortable?”

The influx of new faces is also a trend being seen at another Missoula dispensary -- Greener Pastures.

“It's been good, it's been keeping us busy throughout the week,” said Zachery Davidson a budtender at Greener Pastures.

Zachery Davidson
Greener Pastures budtender Zachery Davidson

While each marijuana store has a completely different atmosphere and lineup of stock they all seem ready to help customers.

“I love when customers come in with a bunch of questions especially for people that have never tried cannabis before,” Davidson told MTN News.

“I like to be the first one to be able them out with what they're wanting to do for their pain or whatever it is that they need cannabis for,” he continued.

Greener Pastures
The Greener Pastures dispensary in Missoula

Davidson noted that those in the industry are working out the kinks in the recreational rollout, “there's definitely some details that still need to be worked out.”

Meanwhile at Firefly -- a tucked-away dispensary oriented like a coffee lounge – the first day of recreational sales brought a line out the door.

“Somehow people found us. We got very, very busy that day and broke a lot of records,” Firefly owner Jerry Spurlock noted.


Spurlock also told MTN News the sale of adult-use recreational marijuana has changed the industry locally.

“I like the freedom that people can move around. they can get a lot of different products from different places. and I think it's good. I think it's good for the community. it's good for the job market, that's for sure.”

Whenever new rules and regulations come in Montana, the industry representatives we checked in will be ready.

“But in this particular industry, it's changed so much since I started into it. Even when it was just medical it changed, you know, several times with new laws, new regulations,” Spurlock said. “I expect it to do the same here.”